ICP

Many Entrepreneurs/Business Owners, Speakers, Coaches, and Authors struggle with marketing their business. They struggle to build an audience and they struggle with what to say and how to say it…

Most people in this situation feel like they should be gaining new clients, but their business limps along. They start to feel it’s them, that they’re doing something wrong, and they grasp at straws rather than looking at the most important business fundamental: Their Ideal Customer Profile (ICP).

You may have been told in the past that you need an Ideal Customer Profile, and that’s great advice. But here’s where it all goes wrong…

You’re told that your ideal customer is you 5 years ago,… conveniently forgetting that the world has moved on. We’ve survived a global pandemic since then, and we are most certainly not living in the same world as 5 years ago!

The greater clarity you have regarding your ideal customer NOW, the more focused and effective your marketing becomes moving forward. If you don’t have an up-to-date ideal customer profile, you’re not going to grow your business and thrive. You’ll just keep on struggling. But it doesn’t have to be that way. Register to Create Your Ideal Customer Profile.

Here are the topics we'll cover

Introduction

An overview of the course and what you will learn so that everyone is excited to jump in and get going.

Module 1: Your Primary Target Audience

Identify your primary target audience, so that you can make the marketing and business decisions that will drive your success.

Module 2: Build Your 5D Ideal Customer Profile (ICP)

In Module 2, you’ll create an initial ideal customer profile by tapping your current understanding of your audience.

Lesson 1 - Gather the Facts
Lesson 2 - Feel Their Pain
Lesson 3 - Explore Their Wants
Lesson 4 - Discover What Matters Most to Them
Lesson 5 - Uncover Their Objections
Lesson 6 - Review Your Data

Module 3: Put it All Together

In Module 3, you’ll validate your information, so that you arrive at your detailed ICP

Lesson 1: Validate Your Answers
Lesson 2: Analyze Your Data & Refine Your ICP

Module 4: What to Do with Your New ICP

In Module 4 you’ll decide where your ideal customer profile can have the most impact right now, so that you get started using it immediately to grow your business.

Module 5: Next Steps

Now that you have created your ideal customer profile, you can continue to monitor and tweak your ICP to keep up with market and audience changes – without having to start from scratch. You also now have the tools to create new ICPs if you launch a new product or service. In Module 5, You'll review the course, consolidate and implement your learning and plan future action steps, so you can achieve the goals you set for this course.

Why should you take this course?

By the end of this course, you'll be able to

When done well, your ICP is the heart of your business. It makes everything easy. From content creation to website copy to ads and beyond…

But it hasn’t always been easy for you.

We take the pressure around ICPs away from you. The step-by-step guidance your receive will help you get the clarity and insights about your ideal customer that will fuel the success of all your marketing.

We’ve created Create Your Ideal Customer Profile so you can master ICPs in the next few days…

In fact, you can start the course right away!

This is a five-module course designed to help you generate maximum interest from all that you do, by all the right people.

However, we won't stop there…

You’ll discover exactly what it takes to connect with your ICP so that you’ll be happier with your business!

One of the greatest challenges businesses face is attracting the right customers. You know that if you aren’t clear who you’re targeting, you’ll find it difficult to reach those people and generate revenue.

Having an ideal customer profile helps you reach those people, attract income, and develop long-term marketing strategies that work.

So now you know you need to build out a detailed profile of your ideal customer… but it doesn’t involve holding your finger in the air and hoping you can sense the right direction!

By the end of this course, you'll be able to

Identify your primary target audience, so that you can market to those people who are the best fit for your products and services
Create an initial ideal customer profile by tapping your current understanding of your audience
Validate your customer information, so that you have the most accurate data on which to base your ideal customer profile
Analyze your data and refine the profile of your ideal customer, so you will be confident in tailoring your marketing to them
Decide how your detailed ideal customer profile can have the most impact right now so that you get started using it immediately
Plus so much more!

By creating a detailed ideal customer profile, you'll have an invaluable marketing tool to guide all your business decisions and ensure your marketing, products and services are always on target.

Create Your Ideal Customer Profile

Here are the topics we'll cover

Why should you take this course?

By the end of this course, you'll be able to

By the end of this course, you'll be able to

By the end of this course, you'll be able to

By the end of this course, you'll be able to

By the end of this course, you'll be able to

Create Your Ideal Customer Profile (ICP)